Privacy Policy - Optima Rent d.o.o.

• Optima Rent d.o.o.
• Ulica kneza Ljudevita Posavskog 19
• 10410 Velika Gorica, Croatia
• OIB: 11390268066

reservations@optimarent.hr

+385 (0)1 6264 743

We collect only the data necessary to provide our vehicle rental services and conduct our business lawfully. This may include the following data:

• full name
• address
• phone number and email address
• booking details (pick-up location, date, time, vehicle model, etc.)

• data from your identity card or passport
• driving licence details
• credit card details for pre-authorisation
• signature and other identification documents

• driving information (e.g. fuel consumption, mileage)
• data on incidents and traffic violations
• communication with our support team (email, phone)

• IP address
• technical information about your device and browser
• cookies and analytics data (Google Analytics, Meta Pixel, etc.)

We collect and process your personal data for the following purposes:

• entering into and performing the agreement
• vehicle pick-up and return
• charging rental fees, deposits, deductibles, and any damages
• communication related to the booking

• processing data in the event of traffic violations
• disclosing data to competent authorities where required by law

• protecting property and preventing misuse
• verifying user identity

• communication with users
• improving our services
• statistical and internal business analysis

• notifications about promotions and special offers
• sending offers and news about our service

You may unsubscribe from marketing messages at any time.

We do not sell your data or transfer it outside the EU. We share it only when necessary:

• payment processors (banks, card networks)
• IT support and booking systems
• accounting services

• police (traffic violations)
• courts or other authorities where required by law

• in the event of incidents, accidents, or breakdowns

• All partners process data solely in accordance with the GDPR.

We retain data only for as long as necessary for the lawful purpose of processing. Examples include:

• contract data: 10 years (statutory obligation to retain business records)
• booking data: until the end of the rental plus a reasonable period
• marketing data: until consent is withdrawn
• traffic violations: in accordance with statutory retention periods

• When data is no longer required, it is deleted or anonymised.

As a user, you have the right to:

• access your personal data
• rectify inaccurate data
• erasure ("right to be forgotten")
• restrict processing
• data portability
• object to processing
• withdraw consent at any time

To exercise your rights, contact us at:

mailto:reservations@optimarent.hr

reservations@optimarent.hr

• If you believe your rights have been infringed, you have the right to lodge a complaint with the Croatian Personal Data Protection Agency (AZOP).

Our website uses:

• essential cookies (for website functionality)
• analytics cookies (statistics and performance monitoring)
• marketing cookies (Google, Meta, TikTok)

You can view our cookie rules in our

#politika-kolacica

Cookie Policy

. You may change or disable them at any time.

We apply technical and organisational security measures, including:

• data encryption
• controlled access and authentication
• backups
• secure servers and protection systems
• mandatory employee confidentiality

• Your data is stored in accordance with best security practices.

• Optima Rent may update this Privacy Policy from time to time. All changes will be published on this page with the date of the latest revision. We recommend checking for updates periodically.

For any questions regarding personal data protection, you may contact us at:

reservations@optimarent.hr

+385 (0)1 6264 743

Ulica kneza Ljudevita Posavskog 19, Velika Gorica

10 November 2025

This Cookie Policy explains what cookies are, which types of cookies we use on our website optimarent.hr, for what purposes, how long we retain them, and how you can manage your cookie settings. If you continue to use our website after viewing the cookie notice banner and/or adjusting your settings, we consider that you are familiar with this Cookie Policy. We place non-essential cookies only with your consent.

• Cookies are small text files that a website stores on your device (computer, mobile phone, tablet) when you visit it. Cookies enable website functionality (e.g. saving your choices), help us understand how the site is used (analytics), and support the display of relevant advertisements (marketing).

Cookies may be:

First-party cookies

- set by the website you are visiting (optimarent.hr).

Third-party cookies

- set by external service providers (e.g. Google, Meta) through our website.

Duration:

Session cookies

- deleted when you close your browser.

Persistent cookies

- remain for a specified period or until you delete them manually.

• Required for the proper operation of the website and delivery of requested services (e.g. booking functionality, security, session management). These cookies do not require consent.

• Help us understand how the website is used (traffic, most visited pages, technical errors) so we can improve the user experience. These cookies are placed with your consent.

• Enable personalised advertising and measurement of campaign performance (e.g. Google, Meta). These cookies are placed with your consent.

• Remember your choices (language, location, login) and improve your experience. These cookies are placed with your consent.

Depending on active features on the website, we may use some of the following services. The exact list may be displayed in the "Cookie Settings" (CMP) panel at the bottom of the page.

• Purpose: measuring traffic and user behaviour (anonymised IP addresses).
• Provider: Google Ireland Limited.

More information:

https://policies.google.com/privacy

• Purpose: measuring conversions and displaying relevant ads.
• Provider: Google Ireland Limited.

• Purpose: event measurement and campaign performance, remarketing.
• Provider: Meta Platforms Ireland Ltd.

• Purpose: conversion measurement and ad optimisation.
• Provider: TikTok Technology Limited.

• Purpose: UX analytics and interface improvements (anonymised).
• Providers: Hotjar Ltd. / Microsoft Ireland Operations Ltd.

Note: Third parties may process data outside the EU/EEA. In such cases, we rely on appropriate safeguards (e.g. EU Standard Contractual Clauses).

• Essential cookies: up to 12 months (depending on function; some are session-based).
• Analytics / marketing / functional cookies: typically from 1 day to 13 months (depending on the provider). Exact retention periods for individual cookies are shown in "Cookie Settings".

• At any time, you may open "Cookie Settings" (link in the footer) and change or withdraw consent for non-essential cookies (analytics, marketing, functional).

If you do not want third parties (e.g. Google) to use your data, you may visit:

Google:

https://adssettings.google.com

Meta:

https://www.facebook.com/ads/preferences

TikTok:

https://www.tiktok.com/legal/privacy-policy

• You may delete or block cookies in your browser settings. Please note that blocking essential cookies may disable parts of the website (e.g. the booking form).

• Chrome: Settings → Privacy and security → Cookies
• Safari: Preferences → Privacy
• Firefox: Options → Privacy & Security → Cookies
• Edge: Settings → Site permissions → Cookies

Essential cookies:

legitimate interest (website operation and security).

Analytics, marketing, and functional cookies:

consent (Art. 6(1)(a) GDPR). You may withdraw consent at any time without adverse consequences, although some functionality may no longer work.

• We update this policy from time to time due to changes in technology or regulations. All changes are published on this page with the update date. We recommend checking it regularly.